


Individual Esthetician
Are you interested in growing your business? We see clients in clinic 4-24 times a year for treatments, but they apply skincare over 700 times a year! Successful skincare regimens that deliver results, deliver referrals as well as revenue.
No Matter the Brands, the Structure Remains
Product offerings will change from clinic to clinic, and throughout your career as science advances, but the framework behind successful regimens does not. This training teaches you to build regimens by category across product lines.
You’ll learn how to:
Think in product categories across brands
Assign SKUs to the correct functional category
Build customized regimens based on client concerns
Use the template to build and training guide how to use a HERO Product(s) funnel
Template and How to Build Your Own Customized Skincare Regimen Recommendation Guide Funnel
Implementation and Optimization of the Skincare Regimen Recommendation Funnel
How to use intake conversations to build trust and guide your product recommendations
How to handle time constraints, confidence gaps, and turn product knowledge into regimen action
Foundation and format for building intentional Skincare Regimens
KPI-based tiers
Bonus pro tips
Esthetician assessment tools
Skin Concerns Intake Forms for both new and existing clients (unlimited in-clinic use)
The Esthetician version of The Art of the Consult is designed to empower and elevate from the treatment room. The workflow and verbiage fit the treatment room setting. You don’t need any additional support staff to execute this version. It moves with you from clinic to clinic throughout your career.
We strongly recommend reading the eBook Altruistic Retail: The Art of the Consult—Esthetician Student before beginning the program. We have found that even the most experienced estheticians connect with it, drawing inspiration and mindset motivation.
Are you interested in growing your business? We see clients in clinic 4-24 times a year for treatments, but they apply skincare over 700 times a year! Successful skincare regimens that deliver results, deliver referrals as well as revenue.
No Matter the Brands, the Structure Remains
Product offerings will change from clinic to clinic, and throughout your career as science advances, but the framework behind successful regimens does not. This training teaches you to build regimens by category across product lines.
You’ll learn how to:
Think in product categories across brands
Assign SKUs to the correct functional category
Build customized regimens based on client concerns
Use the template to build and training guide how to use a HERO Product(s) funnel
Template and How to Build Your Own Customized Skincare Regimen Recommendation Guide Funnel
Implementation and Optimization of the Skincare Regimen Recommendation Funnel
How to use intake conversations to build trust and guide your product recommendations
How to handle time constraints, confidence gaps, and turn product knowledge into regimen action
Foundation and format for building intentional Skincare Regimens
KPI-based tiers
Bonus pro tips
Esthetician assessment tools
Skin Concerns Intake Forms for both new and existing clients (unlimited in-clinic use)
The Esthetician version of The Art of the Consult is designed to empower and elevate from the treatment room. The workflow and verbiage fit the treatment room setting. You don’t need any additional support staff to execute this version. It moves with you from clinic to clinic throughout your career.
We strongly recommend reading the eBook Altruistic Retail: The Art of the Consult—Esthetician Student before beginning the program. We have found that even the most experienced estheticians connect with it, drawing inspiration and mindset motivation.