


Altruistic Retail: The Art of the Consult eBook
The Art of the Consult: Esthetician Student Edition
Created for esthetician students, new grads, or anyone wanting to elevate their medical-grade skincare regimen-building skills, The Art of the Consult teaches you how to have client-centered product conversations that address the client’s #1 skin concern.
Inside, you’ll learn:
How to use intake conversations to build trust and guide your product recommendations
What it means to become your client’s Skincare Hero
Dream Team Trio education
How to connect skin concerns with product categories
How to handle time constraints and confidence gaps — turning product knowledge into actionable regimens
How to build and use a HERO Product Funnel
The foundation and format for building intentional skincare regimens
KPI-based tiers to measure success
Bonus pro tips from the field
Esthetician assessment tools
Tracking systems that simplify follow-up and client care
Whether you’re still in school or about to launch your career, this book will help you start with intention, set yourself apart, and build the foundation of a meaningful and lucrative career rooted in superior client outcomes.
When You’re Ready to Go Deeper
I highly recommend my full Esthetician Course.
It includes:
Editable Skin Concerns Intake Forms for both new and existing clients — ready for unlimited in-clinic use
An editable Skincare Regimen Recommendation Funnel, with step-by-step Building Your Funnel training
A Mock Clinic Funnel to reference as an example as you build your own
Esthetician-specific training on how to run this program independently in the treatment room, with templates you can carry with you throughout your career
The Art of the Consult: Esthetician Student Edition
Created for esthetician students, new grads, or anyone wanting to elevate their medical-grade skincare regimen-building skills, The Art of the Consult teaches you how to have client-centered product conversations that address the client’s #1 skin concern.
Inside, you’ll learn:
How to use intake conversations to build trust and guide your product recommendations
What it means to become your client’s Skincare Hero
Dream Team Trio education
How to connect skin concerns with product categories
How to handle time constraints and confidence gaps — turning product knowledge into actionable regimens
How to build and use a HERO Product Funnel
The foundation and format for building intentional skincare regimens
KPI-based tiers to measure success
Bonus pro tips from the field
Esthetician assessment tools
Tracking systems that simplify follow-up and client care
Whether you’re still in school or about to launch your career, this book will help you start with intention, set yourself apart, and build the foundation of a meaningful and lucrative career rooted in superior client outcomes.
When You’re Ready to Go Deeper
I highly recommend my full Esthetician Course.
It includes:
Editable Skin Concerns Intake Forms for both new and existing clients — ready for unlimited in-clinic use
An editable Skincare Regimen Recommendation Funnel, with step-by-step Building Your Funnel training
A Mock Clinic Funnel to reference as an example as you build your own
Esthetician-specific training on how to run this program independently in the treatment room, with templates you can carry with you throughout your career