The Why Behind The Art of the Consult: Medical-Grade Skincare eBook

$10.00

For over 17 years, Carly Cottam worked in a dermatology office in a patient-facing role. Again and again, she heard the same thing from skincare reps and vendors:

“We wish we could duplicate you, Carly.”

What made Carly different wasn’t just a love for skincare, it was a deep understanding of it. She became obsessed with the science behind medical-grade formulations, knowing what ingredients did, how they worked, and when and why to use them.

After tens of thousands of consultations, Carly developed a strong belief in the power of medical-grade skincare. This belief wasn’t just based on impressive science. It came from watching it transform people’s skin, their confidence, and even the way they saw themselves.

What set her apart was her method:
She asked.
She listened.
And she made intentional recommendations.

This became known as Carly’s ALI Method: Ask. Listen. Intentionally Recommend.

Carly began asking thousands of providers across the country, “What is keeping you from confidently making skincare recommendations to your patients?”

Three common objections came up again and again:

  • Confidence gaps — Uncertainty about taking product knowledge and turning that into a complete regimen sale across different product lines.

  • Time constraints — Limited time during appointments.

  • Fear of sounding salesy — Discomfort initiating product conversations.

This was the turning point that led to The Art of the Consult.

By creating the Skincare Regimen Recommendation Funnel, a powerful education tool, Carly developed a system that addressed all three concerns.

This book offers an inside look into the mindset and the why behind The Art of the Consult. It will help you decide if you are ready to bring The Art of the Consult “Clinic-Wide: Customized Full Program” into your clinic. In addition, we dive into KPIs, goal setting, skincare revenue gaps and more. Results. Referrals. and Revenue are waiting.

For over 17 years, Carly Cottam worked in a dermatology office in a patient-facing role. Again and again, she heard the same thing from skincare reps and vendors:

“We wish we could duplicate you, Carly.”

What made Carly different wasn’t just a love for skincare, it was a deep understanding of it. She became obsessed with the science behind medical-grade formulations, knowing what ingredients did, how they worked, and when and why to use them.

After tens of thousands of consultations, Carly developed a strong belief in the power of medical-grade skincare. This belief wasn’t just based on impressive science. It came from watching it transform people’s skin, their confidence, and even the way they saw themselves.

What set her apart was her method:
She asked.
She listened.
And she made intentional recommendations.

This became known as Carly’s ALI Method: Ask. Listen. Intentionally Recommend.

Carly began asking thousands of providers across the country, “What is keeping you from confidently making skincare recommendations to your patients?”

Three common objections came up again and again:

  • Confidence gaps — Uncertainty about taking product knowledge and turning that into a complete regimen sale across different product lines.

  • Time constraints — Limited time during appointments.

  • Fear of sounding salesy — Discomfort initiating product conversations.

This was the turning point that led to The Art of the Consult.

By creating the Skincare Regimen Recommendation Funnel, a powerful education tool, Carly developed a system that addressed all three concerns.

This book offers an inside look into the mindset and the why behind The Art of the Consult. It will help you decide if you are ready to bring The Art of the Consult “Clinic-Wide: Customized Full Program” into your clinic. In addition, we dive into KPIs, goal setting, skincare revenue gaps and more. Results. Referrals. and Revenue are waiting.